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Beth Hirschhorn
Chief Marketing Officer, Education Management
Hi, I'm Beth Hirschhorn. Welcome to my profile!
Beth Hirschhorn's Bio:
Beth Hirschhorn is the Chief Marketing Officer of Kaplan Inc. In this newly created role, Hirschhorn leads Kaplan's enteprise marketing efforts including oversight of branding, digital marketing and customer relationship management worldwide.
Hirschhorn joined Kaplan from MetLife, Inc. where she was Executive Vice President and Chief Marketing Officer. In that role, she was hailed for growing MetLife's iconic brand in the US and introducing it into new markets, while dramatically improving the customer experience for consumers and institutional clients.
Hirschhorn is an adjunct professor at NYU's Stern School of Business teaching "The Marketing of Services" to graduate students.
Beth Hirschhorn's Experience:
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Chief Marketing Officer, Executive Vice President at MetLife
April 2002 - April 2014 -
Senior Vice President, Consumer Financial Services Marketing at JPMorgan Chase
September 1987 - April 2002 -
Chief Marketing Officer, Executive Vice President at Kaplan, Inc.
June 2014
Beth Hirschhorn's Education:
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New York University
1989 – 1993Master of Business Administration (M.B.A.) -
Cornell University
1983 – 1987Bachelor's Degree
Beth Hirschhorn's Interests & Activities:
Adjunct professor at Stern School of Business and St. John's Tobin College of Business.